What is an Auto Responder.

what is an autoresponder

What is an Auto Responder.

Some of you guys and girls out there will most likely not have come across auto responders before as you are new to the whole idea of internet marketing.

But as your journey of building up your own online business progresses you are going to find out that an auto responder is going to be one of your most valuable tools that you will be using to help build up your online business and create an income from the list of customers that you eventually will build up.

what is an auto responder

How Do Auto Responders Work ?

Basically it is a very clever piece of computer software that will responder to an email that is sent to an account that you own so that you don’t have to personally reply to every email that a customer sends to you, which is going to help save you a lot of time and effort when it comes to customers signing up to either your free E-Book or to one of your marketing lists.

By using an auto responder to answer your incoming emails you customers will be able to access the information that they have signed up for right away rather than having to wait until you have the time to send out the email to them.

Imagine you are out with some friends for the night and you get a few emails requesting a copy of the free E-Book that you are giving away, you are not going to send these out while you are with your friends as you could of had a few beers and you don’t want to be sending them replies if you are drunk.

So by having an email auto responder you don’t have to worry every time someone signs up for that E-Book as the computer software will send it out to them straight away. It really is that easy.

What Else Can Auto Responders Do ?

Auto responders these days have come a long way from just responding to the emails that you receive, they have now become very valuable marketing tools that will help you grow your online business and increase your turnover.

Depending on which auto responder you choose to go with, you are going to get a lot for your money.

You can build great looking news letters to send out to your subscriber list and keep them up to date with whats new in your business or even send them out information on the offers you have running at the moment to try and help increase your sales.

The great thing about this is that no matter whether your subscriber is viewing this on their desktop or mobile device you news letter will be fully responsive meaning that it is going to work on whatever device they chose to view it on, saving you lots of time when it comes to designing your news letter.

This means you are not going to lose out on the 42% of people that will view it on a mobile device, which is going to help increase your overall income.

Another great feature that is going to help you maximise your conversion rates is the ability to split test different aspects of the emails that you send out, so that you are running the most effective campaigns you can and you know what is working the best when it comes to getting your customers to buy.

You can test, test and test again giving you lots of information for you to analyse so that you can optimise every aspect of your emails for maximum conversions.

You can split test things like, best day to send the email on as well as what is the best time to send that email, message subject line, the links in your emails and much more.

what is an autoresponder


Build great looking sign up forms that you can place on your website, blog and Facebook fan pages so that you can attract more subscribers to your list, again this is going to help you increase your sales income by adding more people to your list.

As i have said before the more people on your list the more money you can make.  You don’t even need to do any coding as this will all be done for you, all you have to do is copy and paste the information to your website.

Usually you will be able to choose from lots of great looking designs that have already been put together for you to use, or you can simply build your own using the easy to use form builders that are provided.

You customise the graphics, size, tick boxes, input fields and lots more.  All this with no coding.

Want to know what your emails are going to look like before you send them out, no problem as you can take a look and make sure every aspect of it renders correctly in most email accounts such as Outlook, Gmail, Yahoo!, Opera, Hotmail and many more.

You can check what all your emails look like in one place using the software that your auto responder provides you, this is great as you don’t have to worry whether it is going to look exactly how you designed it to be.

Most companies out there are going to make using their software as easy as possible by providing you with drag and drop technology, making life for you a lot easier as you don’t have to worry about coding or having to get a web designer to implement any changes you will no doubt be making as your website grows and changes.

So there you have it, if you decide not to use an auto responder then you are leaving a lot of money on the table while also making life very hard for yourself when it comes to keeping in contact with your subscribers.

Still not sure about using an auto responder then check out the video below.

Would you like to try it FREE for 30 days ? then click this link to find out more.

If you would like to leave me any comments or feedback about auto responders then please feel free to comment below.

Mark, owner of GetOutTheRatRace.com


  • I do not have a autoresponder set up as yet on my website, and reading this is prompting me now to get one set up. I am still relatively new to online marketing and I know that tools like autoresponders are extremely important to a website.

    I will get mine set up as soon as I can, this has been very valuable for me this morning. So far it is the best read for me. Thank you Mark for sharing such vital information. When I set up my autoresponder and more tools on my website, I will eventually fire my boss and move forward in life.

    All the best,

    • Hi Jason,

      So glad you enjoyed the post, as i say in the post auto responders will be a very valuable tool when it comes to helping you keep in contact with your customers and also helping you increase the amount of income you can earn from each customer.

  • Great article Mark! I always wondered how to set up an email list. I am currently working on an e-book and once it’s done I plan to offer it for free through my site. So, I am going to book mark this article so I can come back to again later. Thanks again! Btw I really like the look of your site!

    • Hi Tim,

      These days it is so simple to set up an auto responder as most companies out there will give you videos to watch that will walk you through the process. You can also try it for free by clicking on the link on my post.

  • Hey, that GetResponse looks really good. I genuinely think that email marketing is a great way to boost your online business. The only problem is, I haven’t got into email marketing yet. It looks like GetResponse could be the answer. It makes it looks so easy. Have you used it yourself? Is it as easy to set up and use as they claim it is?

    • Hi Marcus,

      Yes i do use Get Response but i haven’t set it up just yet on this site as i am still building the site up, however i do use it on some of my other sites for different business i own. It is also very easy to set up as there are lots of video walk throughs and step by step instructions for getting started. You can try it for free using the link on my post.

  • Hey Mark, I love the site. I was never really too clear on the whole concept of auto responders but thanks to your post I understand it finally. It is not something I have yet used myself but I definitely plan to in the future. Thanks for the helpful information

    • Hi Diondre,

      You will find them a very useful tool when it comes to helping you grow your business and income. If you ever need any help then just drop me a message.

  • Hi mark
    Yes autoresponder is very good i have been with them for 2 years and last year canceled but now i have been thinking about resigning up with them.
    Great page love the layout

    • Hi Lorraine,

      May i ask as to why you stopped using your auto responder ?

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